I was reading an interesting article the other day in a Charles Schwab newsletter and it hit me like a ton of bricks. The article was stating that "35% of all investors said that emotions influenced their investment decisions. But recent brain scanning reveals that emotions are actively triggered in decisions involving risk and reward, indicating a lack of self-awareness that may prevent investors from reaching their investment goals." My ah-ha moment came to me when I was up on the local adopt a pet site and saw so many homeless animals. People are buying dogs and cats based on emotion without thinking the process through!
Here's how it works- The human brain can be broken down into two parts when it comes to acquiring new things or taking a risk such as a new puppy or kitten. The two parts of the psyche are referred to as the "Reflexive" and "Reflective" brains. Our inner brain (Reflexive) reacts instinctively and emotionally while our outer brain (Reflective) manages our reasoning and our ability to comprehend what we are truly doing. Have you ever gotten scared and reacted to some stimulus? If you did, what happened was emotional and reactive I'm sure. This is your survival mode (Reflexive brain) which is also the part of the brain that addictive behaviors are stored. We achieve great gratification by satisfying the Reflexive brain.
I believe this is why people get animals that they really don't want or need. They get caught up in the emotion of the moment and don't take the time to reflect on what dog or cat ownership is really about or requires. I'd like to take a survey on how many folks have acquired an animal that they ended up cutting loose or turning over to a shelter because they didn't think through the process.
I guess the bottom line of this post is, if you are thinking about getting a new animal, you should really think through the process. Is this animal going to be an inside or outside critter? Who is going to be the primary care giver to the animal? What are the costs associated with owning this animal? Is this animal going to be an integral part of your family or is someone else going to manage it for you? If you don't think through the process before you get your new pet, I'll bet that there will be another homeless animal awaiting adoption in your area.
Please, think before you buy!
Bob Novotney
Author of "Lucy the White Boxer Dog Blog" and website [http://enovonet.net]
http://bnovotney-lucythewhiteboxerdog.blogspot.com
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